Create a design attitude for both pack and in-store across a new, yet complementary sub-range of Green & Black’s in a thinner format. Re-dress naming convention of range, flavours and communicate the ‘thin’ format. The attitude should be premium without denigrating from the existing product.
Completed at Mother Design London.
Exploring taste, name and brand hierarchies
Print testing the flavours and proposed designs with our favourite finishes
Our proposed preference was for the bars on the Milk and Dark chocolate to be gold foiled. We felt this would better communicate the silkiness and sophistication of the cacao. The pink flavour denominator for 'mint crisp' denoted the quirky British character.
Final packaging with colour/flavour partnerships