Adidas UK brought a workout and running experience designed exclusively for women to London’s Victoria Park for 10 days in February 2016.
The park was home to ‘The X’,
a specially designed pop-up space where Adidas ambassadors hosted free workouts and events, alongside spectacular
nighttime running sessions on the park’s illuminated track.
‘The X’ had been created to celebrate the launch of the PureBOOST X; a women’s only running and training shoe that is designed with a unique adaptive fit and BOOST technology to return energy to the wearer.
Work completed at McGarryBowen.