Whilst at Mother London, I worked on the campaign design to rebrand feminism together with Elle UK. Make Them Pay was launched to highlight the disparate pay gap that still exists today, over 40 years after the Equal Pay Act was introduced.
Impressively, the campaign went viral with over 83 million impressions in its first 2 weeks, receiving national news coverage and was even debated in parliament; having received backing from Prime Minister David Cameron.
The campaign was also recognised with a White Pencil at the D&AD Awards 2014.
Art Direction - Alex Holder
video courtesy of Mother London.
